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Are you in the black?

You're not bad with money. You just haven't been taught yet.

In The Black is structured financial education for Canadians — over 100 modules across 13 tracks, from emergency funds to financial independence.

Currently in private beta — access opens in waves.

100+ modules·13 tracks·Built for Canadians·Private beta

Financial Position

One number that tells you the whole story.

The ITB Score is a composite 0–100 across four pillars: financial health, knowledge, preparedness, and goals. It surfaces where your biggest gains are hiding — so you spend time on what actually moves the number.

67/ 100

ITB Score

Momentum

3 pts to Confidence

Health26/35 pts
Knowledge15/25 pts
Preparedness18/25 pts
Goals8/15 pts

Learning Map

A curriculum that builds on itself.

Over 100 modules across 13 tracks, sequenced so each concept reinforces the last. Foundations unlock Spending Plan, which informs Debt Management. You always know exactly where you are and what comes next.

Taxation track

How Tax Actually Works
Filing Your Taxes
Government Benefits
Tax CreditsIn progress
Investment Income Tax
Tax Planning Basics

What-If Engine

See the compound effect of small changes.

Every module ends with interactive sliders tied to your actual numbers. Move the savings rate and watch your financial independence date shift in real time. The math becomes intuitive when you can feel it move.

What if you saved 5% more each month?

Scenario: $72,000 income · $1,800/mo savings

Savings rate30%
5%50%

Before

FI date

2051

At 25% savings rate

After

FI date

2045

At 30% savings rate

5% more each month moves financial independence 6 years closer.

The financial life you want is a skill, not a personality trait.

Join the waitlist. Access opens in waves — we'll let you know when you're up.

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